Novamobili
furniture
Tag

art direction
corporate identity
design direction
graphics
interior design
set design

Brief

Creating a marketing and communication strategy to define and consolidate the identity of Novamobili as a brand of wardrobes and systems.

Progetto

From wardrobe to furnishing accessory: bourgeois style is international, personal, untidy, soft and capable of daring colour.

Art direction

Modular systems that inspire daily living.

Design direction

Selecting and coordinating a team of designers to create collections.

Product strategy

Choosing colour shades, textures and materials to create domestic landscapes.

Catalogues

A collection of publications dedicated to living rooms that present their modular nature, sizes and finishes.

DIGITAL CONCEPT

A digital strategy that embraces all media and where to get inspired and learn about products in detail.

Salone del Mobile

The colour chosen creates another chapter of history, made up of colourful pages.

Flagship store Gioia8

An open space for dialogue where elegance and colour become an aesthetic manifesto.

Advertising

The story of a new vision of contemporary living.

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