Jesoldolce
food
Tag

art direction
copywriting
corporate identity
graphics
shooting
website

Brief

Communication for the pre-leavened projects of a pastry company.

Progetto

A story of Italian flavour that celebrates the artisan skill, creative tradition and quality of Jesoldolce recipes.

Corporate identity

Material textures and warm shades reveal the history and secrets of wholesomeness.

Art direction

From the logotype to photos: sweetness revealed, made of simple, wholesome ingredients, rituals and gestures.

Catalogue

A story dedicated to breakfast, to sharing this moment, to the pasty experience and to technique.

Digital content

A digital guide to choose between the different ranges of croissants.

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