Nidi - dogtrot
Nidi
kids
Tag

art direction
brand identity
catalogues
copywriting
design direction
kids
set design
website

Brief

Renewing communication and highlighting designs for different age groups, creating a line dedicated to teens.

Progetto

Action to restructure the brand's identity, both on and off line, and to develop product design that highlights the distinction between various age groups.

Art direction and Design direction

Dots – the flexible and modular system dedicated to kids - is born under a single creative and strategic direction. A team of designers is identified and coordinated to birth new products which can be part of a system or independent units.

Creative direction

Research new fabric textures, a new palette of colours and finishes open to natural shades of pink, papaya, cherry, grass, pine and sea blue.

Set design

Freedom to design customised spaces built around the requirements of children and teens.

Shooting

Bedrooms tell a story: furniture, complementary items, accessories and colours create a space dedicated to passions and to the imagination.

Kids catalogue

Lots of ideas to imagine and organise a kid’s bedroom in total freedom.

Catalogue series

A system of catalogues that accompany kids and teens through the various stages of their growth.

Salone del mobile nidi is wow!

Each room is a colorful world where to express the wonder of new finishes and new products.

Advertising

A shot to describe the new product range dedicated to kids.

Website

A digital catalogue where you can get inspired and find product details.

Digital content

Lots of stories, suggestions and ideas to share.

Take a look at our other projects

Thanks!

Grazie di averci contattato, risponderemo al più presto.

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