Aresline - dogtrot
office furniture

art direction
brand identity
content strategy
corporate identity
office furniture


Redefine the brand’s positioning and its new identity.


A horizontal communication development strategy that not only narrates the product – chairs - but more importantly talks about functional spaces that focus on people.

Art direction

Concept, set design, art direction and copywriting transmit the brand’s identity, an all-embracing vision that covers every product division in which projects become part of a visual narrative: "comfortable experiences for functional spaces".

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