IRSAP - dogtrot
IRSAP
furniture
Tag

art direction
brand identity
catalogues
copywriting
corporate identity
illustrations
set design

Brief

Reconsidering brand positioning and defining its new identity.

Progetto

A brand identity and communication strategy and path to build brand awareness in end users and professionals.

Illustrations

Simple forms, clean lines, clearly-outlined shadows and a moderate use of colour create an iconic, recognisable and versatile visual imagery capable of visually translating even technical concepts and information, making them easier to understand.

Art direction

Minimalist images focus the attention on the product thanks to settings with simple architectural details and specific styling. Lights and contrasts enhance the product’s forms.

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