Griven
A blackish aesthetic that intensifies the power of the light.
creative direction
Arper
content strategy
Tag
art direction
content
copywriting
graphics
shooting
social media
strategy
Brief
Arper asked us to rethink a digital strategy, its declination on the brand’s touchpoints, the launch of new collections on social channels and some offline communication tools.
Progetto
We crafted a social strategy that translates the brand strategy into an imaginary in the respect of Arper values. We worked on the digital shooting for the new collections’ launch, on the live social coverage during Salone del Mobile and on the video production of the interviews with the 2022 collections’ designers. We layed out the Selected References 2022 project catalogue and designed the Mixu corner.
Shooting
The digital shooting for the launch of the new collections had to communicate the 2022 strategic concept: The project of Living. Through photos and sets videos, we portrayed the return to normality and a new approach to the design of domestic spaces.
Interview
Five collections, five designers. To empower the launch of the new collections, we shot five video interviews with the designers of the 2022 collections: Peter Kunz, Doshi Levien, Lievore Altherr Désile Park, Jean-Marie Massaud, Maria Laura Rossiello.
Salone del Mobile
During the Fair, the digital team was engaged in the social live coverage of all events to highlight the Arper presence at the Salone del Mobile. We shot video interviews, photos and architectural shots of the booth.
Social
We crafted a strategy for the digital touchpoints, differentiating the content on the brand’s social channels to amplify the communication concept and the launch of the new collections.
Corner Mixu
A wandering product needs a narrative. We have created a flexible and easy to set up corner to communicate the Mixu collection.
Selected References
We lay out the 2022 project references, in the brand’s identity and visual guidelines respect.
Take a look at our other projects
Thanks!
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