Aresline
A horizontal communication development strategy that not only narrates the product but also creates a functional and dynamic space focusing on people.
office furniture
Decoratori Bassanesi
surfaces
Tag
art direction
brand identity
catalogues
content strategy
copywriting
product design
shooting
social media management
website
Brief
Create communication consistent with the product’s positioning.
Progetto
Beauty is balance is a cross-channel path made of weightlessness, light, tactility that reveals matter and its capacity to cover surfaces and take on multiple forms.
Creative direction
Floating atmospheres, balance and elegance become guidelines to present the product: a new source of information for domestic and architectural projects.
Cersaie 2019
Two different settings enhance the values of the brand’s two souls: from the display concept of a museum to a living room, through contrasting solids and voids, pure volumes and transparencies, colours and three-dimensionality.
Design and management for website & social media
An immersive digital experience consisting of colour, bright atmospheres and tactile sensations.
Take a look at our other projects
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