Ninefifty
Ninefifty is a Sicilian brand with a contemporary soul whose identity is deeply rooted in tradition, meeting design under the artistic direction of Margherita Rui.
surfaces
Raytent
art direction
Tag
art direction
brand identity
catalogue
copywriting
set design
shooting
video
Brief
Developing a communication strategy that reveals Raytent yarn possibilities through its sustainable approach and high technical performance.
Progetto
A new aesthetic that inspires architects and brands, crafted with a distinctive style that communicates Raytent's essence, design culture, and possibilities.
Art direction
A smooth and engaging tale in which all the yarn aspects are shown: the process, the technical features, the tactile feelings, and the endless applications.
Art direction
A video that expresses the strong aesthetic sense of an acrylic fabric that feels as soft as a natural one, shot outdoor to highlight how sustainability is the brand's soul.
Graphic design
Supporting the emotional storytelling with technical and descriptive illustrations that outline the yarn's performance.
Salone del Mobile 2022
A space that helps to familiarize designers with Raytent yarn, where ribbons, webbing, and fabrics let visitors experience the endless applications of the product.
Take a look at our other projects
Thanks!
Grazie di averci contattato, risponderemo al più presto.